Living Proof is a premium haircare brand known for its innovative, science-driven approach to hair products. Founded by biotech scientists and hairstylists, the company offers a range of shampoos, conditioners, styling products, and treatments designed to address various hair concerns. Popular products include their dry shampoo, frizz-fighting formulas, and volumizing solutions. Living Proof frequently runs promotions, especially during major beauty events and holidays, with discounts typically ranging from 20% to 30% off selected items. Customers can often find discount codes for additional savings, such as free deluxe samples with purchase or extra percentages off sale items. The company also offers a rewards program where members can earn points on purchases and receive exclusive offers. With its focus on scientifically advanced haircare solutions, Living Proof appeals to consumers seeking high-performance products for healthy, beautiful hair.