It Cosmetics is a beauty brand known for its innovative, problem-solving makeup and skincare products. Founded by a former news anchor in collaboration with plastic surgeons and dermatologists, the brand focuses on creating products that enhance natural beauty while addressing skin concerns. Popular items include their CC+ Cream with SPF 50+, Bye Bye Under Eye concealer, and Superhero mascara. It Cosmetics frequently runs promotions, especially during major beauty events and holidays, with discounts typically ranging from 20% to 30% off selected items. Customers can often find coupon codes for additional savings, such as free gifts with purchase or extra percentages off sale items. The company also offers a rewards program where members can earn points on purchases and receive exclusive offers. With its focus on multitasking, skin-loving formulas, It Cosmetics appeals to beauty enthusiasts seeking effective, confidence-boosting products that combine makeup with skincare benefits.